Why most peptide brands run on WooCommerce
Hosted store builders have a habit of closing peptide stores. We wrote about that in why Shopify keeps banning peptide brands. WooCommerce runs on WordPress on a server you choose, so the store itself is yours. That is why so many brands in the category end up there.
The catch is email. Plenty of email tools connect to WooCommerce, but a connection does not help if the tool's policy does not accept your category. Amino Engine was built for peptide brands, and WooCommerce is the first store it connects to.
What the plugin sends us
Connecting has two parts. First you approve Amino Engine on WordPress's own permission screen, which lets us read your customers, orders and products. We only read. Nothing in your shop is changed. Second, the Amino Engine plugin on WordPress.org adds the live parts: open carts and the opt-in box at checkout.
Once both are in, your store reports these on its own:
- Orders. Placed, paid, shipped, cancelled and refunded. Order events come from the order record changing, not from a thank-you page loading, so a closed tab or a redirecting payment gateway does not lose a sale.
- Carts and checkouts. Every cart change, an emptied cart, and a checkout that was started. Recovery links rebuild the cart from a snapshot on your server. The link carries no personal data and expires.
- Browsing. Product views, category views and searches on your shop.
- Customers and consent. New accounts, and each time somebody ticks the opt-in box, with the exact sentence they saw.
- Forms and stock. Submissions from Gravity Forms, Fluent Forms, WPForms, Contact Form 7 and WooCommerce registration, back in stock requests, and restocks.
Events leave your site after the shopper's page has loaded. Each one waits in a queue in your own database until we confirm we have it. If a send fails, the plugin retries on a fixed schedule, and anything that still fails shows up on its Queue tab. A staging copy of your site queues events but sends nothing, so a staging refresh never mails real customers.
Flows that use your store data
A flow is an email that sends itself when something happens in your store. Every one below is a ready-made flow in the library. Each arrives switched off, and you edit the emails before you turn it on. The subject lines are examples you can use as they are: they name the product and say what happened, nothing more.
- Abandoned cart.Starts when a cart changes. The ready-made version waits an hour, then sends up to three reminders, and stops the moment they buy. Example subject: “You left something in your cart.”
- Abandoned checkout.Starts when somebody began checking out and did not finish. Example: “Your order is not finished yet.”
- Browse abandonment.Two emails to somebody who looked at a product and did not buy. Example: “Still looking at [product name]?”
- After they order.Thanks the buyer, and treats a small order, a middling one and a big one differently. Example: “Thanks for your order.”
- Back in stock.Tells people who asked the moment a product returns. Example: “[Product name] is back in stock.”
- Win-back.Waits 40 days after an order, checks the customer really has not ordered again, then asks them back. Example: “Here is what is new.”
The library also has welcome series, price drop, search and category abandonment, and sunset flows. For what each one should say, read the email flows every peptide brand should run.
Campaigns that know what people bought
A campaign is the email you choose to send, like a restock notice or a new batch. Because your orders are already in, you can send it to the right people rather than to everyone. Ready-made segments include:
- Customers: everybody who has bought at least once.
- First-time buyers: exactly one order.
- Repeat customers: two to four orders.
- Lapsed customers: bought before, nothing in six months.
- Looked but did not buy: viewed a product in the last 14 days, no order since.
The send button shows how many people the email is about to reach, so you know before you press it.
Revenue you can trust
Reporting opens on money, not open rates. An order is credited to an email only when somebody clicked a link in it within five days before buying, and the last click wins. Opens never count. The number comes out smaller than the ones most tools show, and it is one you can plan around.
Setup in four steps
- Install the plugin. Download it from your account and activate it, and it connects itself. From WordPress.org, press the one Connect button it shows.
- Prove your domain. Add one DNS record with two values, for a name like mail.yourbrand.com. We check it every ten minutes, or straight away when you press Check now. Nothing sends until it is verified.
- Pick a flow. Start with abandoned checkout or abandoned cart, then a welcome series.
- Send. Switch the flow on. New senders are warmed up over 42 days, so volume climbs as inboxes learn to trust you.
If you are coming from another tool, the guide to moving from Klaviyo or Brevo covers exports, suppressions and the order to switch things over.
WooCommerce plugins vs a full email platform
You do not need an email platform to send a cart reminder. Free plugins do it. One example is Abandoned Cart Lite for WooCommerce, which sends its reminders through WordPress's own mail function on a schedule. Woo also sells an Abandoned Cart extension.
That is fine for a first reminder. What you give up is everything around it. Mail sent through your web server shares that server's reputation, and it has no warm-up and no bounce or complaint watching. Gmail's sender guidelines ask anyone sending 5,000 or more messages a day to Gmail to set up SPF, DKIM and DMARC, offer one-click unsubscribe, and keep spam rates low. A cart plugin also gives you no welcome series, no segments, no campaigns and no revenue reporting.
A full platform handles those for you. If you only want cart reminders, a plugin may be enough. If email is meant to be a real sales channel, you want the whole set.
Shopify
Shopify is next. We will not give a date until it is ready. Today, the store connection and the plugin are WooCommerce only.
For the wider picture of how email works for the category, read email marketing for peptide brands, or see what each plan includes on the pricing page. Every plan starts with a seven-day free trial, every feature included, no card to start.